Who we are.
We’re a small team, and a versatile one. Every frame passes through many hands before it reaches yours: designers, makers, and people who simply care about getting the details right. That’s not a scale we’re working toward changing,it’s the reason the work stays personal. All of us have been here long enough to recognise a binôche frame from across the street, and know exactly which pair of hands finished it. It comes from staying small on purpose.
Meet the people behind the frames.
GINO GOMMERS . Founder
Gino started his first job in eyewear straight out of school, and never left the industry. Thirty years in, he still visits clients himself because he’d rather know them than know about them. Sustainability isn’t a line item at binôche. It’s closer to how Gino already lives: he does his own shopping at the local market and buys his clothes from independent boutiques.
ZINKE . Designer
Zinke draws the sketches and designs the frames. Everything else that binôche eventually needs; displays, POS material, print, digital, anything marketing touches, passes through her hands too. Product development is what drew her to this work in the first place, and eyewear gave her exactly the kind of detail worth getting lost in.
KARIN . Client advisor
Karin keeps binôche running. She’s the one who picks up the phone, solves the problem, and makes every contact feel personal. She studied graphic design and spent years designing magazines before joining the team. Fashion and aesthetics were always part of that. It’s why a conversation with Karin is rarely just service. Half the time she’s giving style advice too.
ELENA . Marketing and Communication
Elena communicates our voice to the outside world. Marketing, campaigns, events, sales calls, client relationships and the research that quietly shapes what the next collection becomes. She studied International Business and it’s her sense for design that shows up in the work; a sharp eye for what looks right.
